Environment field of action
Our mission: Our actions should have as little impact on the environment as possible and should conserve resources.
Under the motto of “Acting responsibly”, Real is actively committed to protecting the climate and the environment. The company’s top priority is to use resources as sparingly as possible and promote environmentally sound production processes.
New climate protection target for 2030
Real set itself a clear climate protection target back in 2011: Real wanted to cut greenhouse gas emissions by 16 per cent per square metre of selling space by 2020 compared to the reference year 2011. Appropriate measures were implemented so successfully that this target had already been achieved by the end of 2015. In order to make further efforts for the benefit of climate protection, Real set itself a new goal in early 2016: it wants to reduce greenhouse gas emissions per square metre of selling space by at least 50 per cent by 2030 compared to 2011. To achieve this goal, further specific measures are planned in various areas, such as sales floor lighting, refrigerating food items and logistics.
By using energy-efficient LED lights, Real saved 2,436 tonnes of carbon 18,593,750 kilowatt-hours of energy in financial year 2015/16. Since the lighting measures were introduced in 2011, the company has been able to reduce its carbon emissions by 20,000 tonnes.
In addition, Real is gradually replacing its refrigerators in the hypermarkets with energy-saving models. Of the 285 stores in total, 47 already have modern equipment. In this way, the company is saving an average of 40 per cent of electricity for cooling annually per refrigerator.
Advertising brochures made of FSC®-certified paper
Flyers continue to be a major advertising medium for Real. Every week, the company distributes its leaflets to approximately 25 million households in Germany. For a number of years, materials with a high recycled content have been increasingly used for this. Since October 2015, Real has been using a blend of recycled paper and fresh fibres from sustainable and responsible sources for its weekly flyers. Customers recognise this by the FSC® Mix label on the back of the advertising leaflets.