Key performance indicators

The chapter “key performance indicators” provides information about METRO GROUP’s sustainability performance in the form of key performance indicators (KPIs). It is divided into figures showing the company’s economic performance, staff-related KPIs, key indicators regarding the “sustainable operations” area of responsibility, which covers the responsible use of resources, key indicators for the “sustainable procurement and assortment” area of responsibility, and KPIs on sustainable consumption.

Reporting period

The reporting year is the same as the METRO GROUP financial year, i.e. 1 October to 30 September. Key performance indicators are reported for the previous three financial years.

Reporting of the climate protection target also includes the target’s reference year, 2011. The figure for the reference year relates to the period from 1 January to 31 December 2011. A different reporting period is used in this case because METRO GROUP changed its financial year from the calendar year to the twelve months from October to September in 2013.

Approach to data collection

The key performance indicators reported are based on data that is gathered using various internal reporting systems. As a rule, this data is systematically recorded for each sales line and each country every quarter, in some cases every month. The KPIs are based on data collected for the whole METRO GROUP, that is for all of the sales lines’ stores, back offices and warehouses and for the head office in Düsseldorf. It is necessary to extrapolate and estimate consumption data for some KPIs in cases where the primary data available is incomplete. This applies to the KPIs on sustainable operations. In a few isolated cases, we do not have access to reliable primary data which we can use to extrapolate consumption figures. As a result, this consumption is not included. The table showing the extent of the data available provides information about the coverage of each key performance indicator.

For instance, we do not have comprehensive measured or read-out energy usage data for the Media-Saturn consumer electronics stores which are tenants in shopping centres. Likewise, complete consumption figures are not available for a number of leased warehouses used by our sales lines. For this reason, the energy-related KPIs’ coverage is less than 100 per cent. In both cases, however, the related greenhouse gas emissions are included in the carbon footprint under Scope 3 (leased assets).

We do not have any data on the quantity of paper procured by Media-Saturn on a decentralised basis. Like energy consumption, paper usage is included in the carbon footprint. Consequently, the carbon footprint’s coverage is less than 100 per cent.

The greenhouse gas emissions relating to purchased goods and services, assets and leased assets which are reported in accordance with Scope 3 are modelled because recording primary data for these is highly complex. The modelling is based on KPIs regarding METRO GROUP’s economic value added and an economic input-output model that draws on the economic flows of goods and services. In the reporting year, we updated the data which serves as the basis for this model to use the most recent data available (2011). Additionally, we took into account the effect of exchange rates and inflation up to 2015.

The selling space figures used as a basis for some KPIs are averages for the year. They differ from the reporting date figures given in the annual report.

The KPIs we report for work-related accidents and continuing professional development do not currently cover all employees. We do not have the relevant data for all sales lines and organisational units.

Deviations from previous reports

In some cases, the figures presented in previous sustainability reports differ from those cited in this report.

The employee KPIs and the KPIs regarding value added do not include Galeria Kaufhof, either in the year under review or in the previous years. The sales line was sold in financial year 2014/15.

There are differences compared with the greenhouse gas emissions reported in previous reports due to the updating of emission factors. We use emission factors to calculate the carbon equivalents of the consumption of the individual emission sources. Our primary sources for emission factors are the Defra, TREMOVE and GEMIS databases and, in the case of modelled emissions, an economic input-output model.

There are other differences in the environmental KPIs, arising from estimated figures having been replaced by actual values. In a number of cases, the utilities provide us with consumption figures quite late, and we therefore initially work on the basis of estimates.

We complete our data collection and reporting on an ongoing basis to improve the level of transparency and the way we manage our sustainability performance.

As part of these efforts, we have included additional KPIs in our reporting and expanded on several existing ones. The following new KPIs have been added since our previous reports:

  • New employees
  • Total energy consumption

At the same time, we have ceased to report several KPIs based on the results of our materiality analysis. The following KPIs are no longer sufficiently relevant for our steering and reporting:

  • Emissions from refrigerant loss
  • Proportion of eco-friendly paper
  • Own logistics fleet in Germany

We have expanded the KPI relating to the number of sustainably fished products and sales of such products. The indicator now also includes fish and seafood products which are sustainably farmed and those certified as organic.

Our reporting of the KPI for energy usage per square metre of selling space now includes separate details of energy consumption for cooling in addition to specific figures for electricity and thermal energy usage. The previous year’s figures have been restated accordingly.

in %


Economic value (value added)


Employees: gender breakdown, part-time rate, age groups and nationalities


Managers: gender breakdown, age groups and nationalities


Staff turnover and new employees


Work-related accidents


Continuing professional development – hours (FTE)


Continuing professional development – cost (FTE)


Training (trainees, interns and students)


Factories in risk countries with a valid social audit


Carbon footprint and climate protection target






Sales of products certified as organic in line with EU regulations

METRO Cash & Carry Germany and Real

Sales of regional products


Sales of fair-trade products (Fairtrade or GEPA label)

METRO Cash & Carry Germany and Real

Number and sales of sustainably fished or farmed products (MSC, ASC or organic label)

METRO Cash & Carry Germany and Real

Sales of products from sustainable forestry (FSC® or PEFC label)


Sales of energy-efficient appliances (energy efficiency classes A+ to A+++)

Media Markt and Saturn worldwide

Amount of waste and recycling rate


Community investment


All of the sustainability KPIs have been audited by KPMG AG Wirtschaftsprüfungsgesellschaft.