Areas of responsibility and main focuses

When defining our areas of responsibility and main focuses, we do not only consider our in-house point of view. By taking part in economic and sociopolitical discourse and working together with external stakeholder groups, we are in a position to also identify their requirements concerning our activities at an early stage. We then determine the areas and issues that are relevant to our sustainability efforts on the basis of these internal and external perspectives. In this way, we create the basis for deriving strategic goals and defining specific courses of action. We also conducted a stakeholder survey for the first time, which additionally assists us in validating the relevance of the issues identified.

The 2016 materiality analysis can be found in chapter Sustainability approach.

On the basis of our analysis of the key issues, we focus on those areas of the value chain and those points of contact with society where we have the greatest influence. The measures we implement have an effect here, and the potential for generating added value for our customers is equally high.

We have defined the following areas of responsibility as essential:

  • Commitment to the employees
  • Sustainable operations
  • Sustainable procurement and assortment
  • Sustainable consumption
  • Social engagement

At the METRO GROUP level, we advance initiatives that guide the way we act and are relevant to all parts of the group. They are the coordinated result of dialogue with all the units. Below we report on the key issues at the group level, which we discuss within our five areas of responsibility.

The sales lines have likewise defined sustainability approaches and areas of responsibility as the design of specific approaches and the operational implementation of initiatives are their own responsibility. This decentralised approach makes it possible for different market situations and stakeholder requirements to be taken into account when formulating specific targets and courses of action, including those at a national level. This allows for the precise management of sustainability aspects that is tailored to the specific local situation.

For more information see chapter Sustainability approaches of the sales lines.