Social engagement

METRO GROUP views its commitment to society and the environment as a form of value creation since it plays a role in addressing social challenges. With our diverse activities we thus aim to foster an intercultural dialogue, support our locations and their local communities as well as systematically help people in need.

Community investments

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€1,000

2014/15

2015/16

Donations to charity

2,450

1,400

Social investments

1,949

2,815

Commercial initiatives

3,574

3,326

Total

7,973

7,541

Topic

Goals

Status of goal achievement

Measures

Status of measures

SOCIAL ENGAGEMENT

METRO GROUP is expanding its projects involving food donations to international food bank initiatives from the current 15 METRO Cash & Carry countries to at least 17 countries.


In progress

METRO Cash & Carry cooperates with food bank initiatives in 15 of the 25 countries in which it is represented. In the countries, external circumstances such as political and tax-related factors make collaboration difficult.

At present, METRO Cash & Carry is holding talks with local relief organisations and political legislators for the purpose of enabling cooperation in those countries in which extraneous circumstances hinder collaboration.


Measure ongoing

METRO GROUP’s Community Involvment Programme “We Help” was launched at the start of financial year 2015/16. Its purpose is to provide unbureaucratic assistance and acute emergency relief and to contribute to the integration of refugees. The Management Board of METRO AG has set aside a total of €1 million for this purpose. Group employees may request a one-time sum of €10,000 per employee for projects they are interested in pursuing. This offers motivated employees the opportunity to take action in their immediate environment. We want our employees to become personally involved. Our goal is to have expended the sum of €1 million for refugee assistance projects in Europe by the end of financial year 2015/16. We have thus increased the budget for social investment (corporate citizenship) by €1 million.


In progress

The programme is being rolled out and promoted within the group. Online or offline, we want to inspire as many of our employees as possible to become involved.

In financial year 2015/16, we received 119 applications from six countries which enabled us to help about 33,000 people.


Measure started

Due to the great success of the Community Involvement Programme, the Management Board has decided to continue the programme in financial year 2016/17. In 2017, all subsidiaries of the Wholesale & Food Specialist Company created from the planned demerger of METRO GROUP can apply for financial support for their personal endeavours. All types of voluntary projects are welcome.


In progress

The new programme is being rolled out and promoted within the group. Online or offline, we want to inspire as many of our employees as possible to become involved.


Measure started

The METRO GROUP Marathon has been held in Düsseldorf every year since 2005. One of the reasons for sponsoring the marathon is to foster employee loyalty. Participation not only increases team spirit but also promotes the health of participants. On average, nearly 700 co-workers take part each year. In 2016, this number was expected to increase to 800; with 775 employees, the goal was nearly reached. As a result, we continue to work on increasing the number of participants.


In progress

Step up promotion of the METRO GROUP Marathon via the group’s social intranet both within Germany and abroad.


Measure started