3. Selling expenses

 Download XLS (21KB)

€ million

2013/14

2014/15

Personnel expenses

5,179

5,166

Cost of material

5,334

5,055

 

10,513

10,221

In selling expenses, the previous year’s sale of Real’s Eastern European business in particular as well as additional store closures resulted in a markedly lower cost of material. Against this background, particularly significant cost reductions were seen in the areas of energy costs, rental expenses and depreciation/amortisation/impairment losses.

In addition, reduced advertising measures, particularly in the Media-Saturn segment, resulted in a lower cost of material.