Highlights from the sales lines
One network, thousands of successful traders and many satisfied customers: this sums up METRO Cash & Carry’s Trader Franchise Programme in a nutshell. The concept behind the programme designed specifically for the Eastern European market is simple: METRO Cash & Carry acts as a kind of franchiser with an individual advertising campaign geared specifically towards independent traders. They receive, among other things, professional support in upgrading stores, advice on designing assortments and marketing assistance. The concept is well received by the store owners, and the network is growing quickly. METRO Cash & Carry now offers the Trader Franchise Programme, which was launched in Poland in 2011, in Bulgaria, Romania, Russia, Serbia, the Czech Republic and Ukraine. More than 6,000 store owners – and counting – are part of this network.
Crazy goal wall shooting
With a spectacular marketing campaign, Media Markt fuelled a different type of football fever this year. For eleven days, a small leather ball received all the attention in the consumer electronics stores in Germany: 255 Media Markt stores invited customers to try their luck at goal wall shooting. The rules: After purchasing their goods, each customer could take aim at the goal wall. Those who managed to kick the ball through the hole received their money back. With a little luck and some hardy nerves, amateur ball wizards had the chance to take home a new television or other high-end devices for free. It all goes to show that perfect aim isn’t just for the professionals of the football pitch. It pays off for the number one among European consumer electronics stores as well!
Shop on the go – securely
In addition to shopping in stationary stores and online, Saturn customers have been able to make purchases via their smartphones since the middle of 2013. As a result, they have access to the consumer electronics retailer’s comprehensive range of technology anywhere and anytime. In May 2013, Saturn had the level of security offered by its mobile shopping experience certified by TÜV Süd. The version of the online shop that has been optimised for smartphones, m.saturn.de, is the first mobile site to receive the TÜV Süd “s@fer-shopping” certification mark. The corresponding Saturn app also passed the test with flying colours. As part of the comprehensive certification process, the quality, security and transparency provided by the mobile offerings were meticulously examined. TÜV Süd’s verdict: Saturn’s mobile shop is extremely trustworthy.
A celebration with anniversary deals
“We’re celebrating 10 years of cheap!”: with this announcement, the online shop Redcoon kicked off the “cheapest anniversary sale of all times” at the end of March in celebration of its tenth birthday. In line with its pricing philosophy, the online retailer offered customers attractive anniversary sales and weekly “hot deals” throughout the year. It also conducted promotional campaigns and sweepstakes on its Facebook page. The marketing campaign included two television commercials. Redcoon launched its online shops in Germany, Austria and Spain in 2003. Since then, Redcoon has opened additional shops and now does business in ten European countries. In the coming year, Redcoon will expand its range of entertainment and consumer electronics as well as its service offerings. With full speed into the next decade!
Reducing the prices of more than 2,000 items is paying off.
Which retailer carries products that meet consumers’ daily needs at the best price? Not just shoppers are interested in the answer to this question. The weekly news magazine Focus asked this same question and compared the prices of products at various grocery stores. The result: the bill for a shopping basket filled with selected brand products, from a crate of Beck’s Pils and Wagner’s stone-baked frozen pizza to Nivea body lotion, was lowest at Real. The test uncovered surprisingly large differences in prices between stores. Depending on the product, the difference totalled up to €1.70. Real repeatedly scored above average in direct comparisons of brand products: what’s more, the hypermarket was the cheapest or second-cheapest retailer in a number of other shopping basket comparisons.
In stores, at home and on the go
Easy to use, quick to load and perfectly networked: these are the features of Galeria Kaufhof’smobile shop that are attracting customers. In September, the leading German department store operator launched a version of its online shop galeria.de that has been optimised for smartphones – and makes shopping even more convenient for customers: thanks to intuitive and condensed navigation, only a few clicks are needed to select and order goods. A store finder and trip planner connect users with the department stores. Additional services include the Payback Lounge, an option for ordering gift cards and a mobile version of the career site in the form of a job board. The dovetailing of the online offering with stationary stores allows customers to experience the brandGaleria Kaufhof on all channels: for a shopping experience in stores, at home and on the go.
METRO PROPERTIES reached an important milestone in its quality and environmental management as well as in the areas of human resources and procurement in early 2013: the real estate company’s Polish national subsidiary successfully achieved ISO 9001 and 14001 certification. The two international industry standards stipulate binding requirements for corporate quality and environmental management systems. The auditors primarily reviewed the processes and organisation of technical structures and services in the areas of facility management, waste management and environmental protection. Employees at the METRO PROPERTIES head office in Warsaw and the technical experts of various Polish locations were involved in the six-day certification process.
YOU & METRO
2014 will be a significant year for METRO Cash & Carry and METRO GROUP: our sales line will be celebrating 50 years of existence. The anniversary is cause for celebration and a reason to look confidently into the future. At the core of this occasion lies one question: what defines METRO Cash & Carry? The stories and the growth of our sales line are tightly intertwined with the stories of its customers. They all revolve around the entrepreneurial spirit that makes these customers strong and motivates METRO Cash & Carry to deliver the very best.
Consistently making independent entrepreneurs more successful – this is what drives our sales line. The foundation of this concept is built upon trusting relationships with customers, employees and suppliers. METRO Cash & Carry is bringing this mission to life with the new brand campaign YOU & METRO. The campaign celebrates the entrepreneurial spirit of our customers and exemplifies the professionalism and passion that are necessary to turn ideas into a successful business.