From: Didier Fleury
To: real,- Führungskräfte

Subject: eCouponing successfully rolled out – thank you!
Sent: 23 September 2013, 11.23 a.m. (CET + 1)


Dear colleagues,

Our new eCouponing system for Payback customers has got off to a perfect start! Allow me to highlight two examples:

Real – eCouponing successfully rolled out (Foto)

For one, the download statistics for our Real app have shot up. With 32,000 downloads, it was the front runner in the lifestyle category of the Apple App Store in September. Within one week, 130,000 coupons were redeemed.

Secondly, the Real brand is present and visible in digital channels. According to an independent study, Real is one of the first companies in Germany to successfully link the two topics “presence and customer knowledge” to create successful promotional campaigns that speak to end consumers. We ranked among the top three in the first Digital Readiness Index for retail and wholesale companies in Germany! The digital experts at Neuland, the consultancy that prepared the index, certified that we are in good shape to do online business.

This is a great achievement for our company and another important step in our digital strategy.

I would like to send a big thank you to all involved for the exceptional team effort!

Have a great week!

Kind regards,


Didier Fleury
real,- CEO

Real (e-mail logo)

real,- SB-Warenhaus GmbH | Reyerhütte 51 | 41065 Mönchengladbach

Phone: +49 2161 403-0 | | |