Spain

¡Hola! (Hello!)
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Land area
505,990 km2
Population
46.5 million
Currency
euro [EUR]

The Kingdom of Spain is situated on the Iberian Peninsula in south-western Europe. The country’s population has grown in recent years, chiefly due to a high level of immigration. Today, more than 46 million people live in this Mediterranean nation, whose economic power and income level show a marked north-south divide. Indeed, the per capita income in the south of the country is over 30 per cent below the national average.

Based on its gross domestic product, Spain is the fifth-largest national economy in the European Union. The country left the recession behind at the end of 2013. However, a high rate of unemployment remains a great challenge for the country’s government and economy, stifling consumption.

Spanish consumers have access to a wide range of retail formats for purchasing essential goods, non-food items and luxury goods. The market is dominated by Spanish and French companies; small and medium-sized cities in particular still show potential for modern supermarkets.

Smart partnership

MAKRO Cash & Carry Spain is taking innovative steps to attract future head chefs at an early stage: since 2011, the company has been working closely with the renowned culinary institute I.E.S. Hotel Escuela near Madrid. Every year, the school provides practical training for 600 future catering professionals from the Horeca and tourism industries. The hotel operations include a restaurant and multiple professional kitchens where future chefs can be trained under the guidance of experts. Both sides benefit from this partnership: MAKRO Cash & Carry Spain makes use of its partner’s expertise to provide in-house training for customers and employees. The students and teachers from the culinary school in turn support the wholesaler with innovative tips for its professional customers, including creative recipes, cooking videos and suggestions for preparing food. In return, the students at I.E.S. Hotel Escuela benefit from the MAKRO Cash & Carry experts’ wealth of experience – for instance, in the areas of procurement management and merchandise knowledge. Furthermore, MAKRO Cash & Carry organises wine tastings at the culinary school and stocks the institute with high-quality own-brand products.

Travel tips

Restaurant tip

Singular Food

Calle de San Rafael 2
28108 Alcobendas, Madrid

Google Maps

www.singular-food.com

In a modern setting at the edge of Madrid, a renowned chef prepares fresh Spanish dishes that suit any budget.

In a modern setting at the edge of Madrid, a renowned chef prepares fresh Spanish dishes that suit any budget.

Restaurant tip

Columbus

Paseo de Recoletos, 37-41
28001 Madrid

Google Maps

www.casinogranmadrid.es

Restaurant tip

Aponiente

Calle Puerto Escondido, 6
11500 El Puerto de Santa María, Cádiz

Google Maps

www.aponiente.com

Hotel tip

Hotel El Palacio de Elorriaga

Calle Elorriaga 15
Vitoria-Gasteiz

Google Maps

www.hotelpalacioelorriaga.com

This restored 16th-century building is situated near the centre of Vitoria-Gasteiz. Surrounded by gardens, the hotel impresses guests with its decor that brings together classical and modern elements.

This restored 16th-century building is situated near the centre of Vitoria-Gasteiz. Surrounded by gardens, the hotel impresses guests with its decor that brings together classical and modern elements.

Hotel tip

Hotel Agir

Avda. Mediterráneo, 11
03503 Benidorm

Google Maps

www.hotelagir.com

Hotel tip

Hotel Escuela

Carretera de Colmenar Viejo KM12,8
28049 Madrid

Google Maps

www.ieshotelescuela.es

Etiquette

Spaniards know how to enjoy a meal. Even lunch can be an elaborate affair – and a midday break that lasts three hours is not at all unusual. So be sure to bring along plenty of time. A Spanish lunch traditionally consists of three courses: the starter (primer plato), the main dish (segundo plato) and the dessert (postre).

Facts & figures

MAKRO Cash & Carry Spain

Market entry
1972
Head Office
Madrid
Number of wholesale stores
37
Number of employees
3,881