Austria

GRÜSS GOTT! (Hello!)
AUF WIEDERSEHEN! (Bye!)
Land area
83,871 km2
Population
8.5 million
Currency
euro [EUR]

The Republic of Austria lies at the heart of Europe, bordering a total of eight other countries. Two-thirds of the country is covered by the Alps, of which the Großglockner is the highest mountain. Austria is one of the most prosperous countries in the European Union. Its industry is characterised by sophisticated mechanical engineering, numerous automotive suppliers and many specialised small and medium-sized enterprises. Other important economic sectors include mining, construction, tourism and agriculture.

In addition to diversity, intense competition is a characteristic factor of the Austrian retail landscape: taken together, the five top companies account for some 60 per cent of retail sales. Supermarkets are the most important format, dominating both urban centres and rural areas. However, discounters have been growing in popularity in recent years. METRO Cash & Carry is the undisputed market leader in the Austrian self-service wholesale trade.

Particularly in the supermarket segment, retailers aim to provide the freshness and high quality that consumers value most in the products they purchase. Food retail in Austria is also very much characterised by regional and local specialities.

Travel tips

Restaurant tip

Restaurant Altes Gericht

Taverneweg 1
6832 Sulz

Google Maps

www.altesgericht.at

The family-run restaurant in Sulz, a small municipality in Vorarlberg, treats its guests to a romantic atmosphere, Austrian cuisine and tastings in its historical wine cellar.

The family-run restaurant in Sulz, a small municipality in Vorarlberg, treats its guests to a romantic atmosphere, Austrian cuisine and tastings in its historical wine cellar.

Restaurant tip

Hotel/Gasthaus Laschenskyhof

Josef-Hauthaler Straße 2,
5071 Wals bei Salzburg

Google Maps

www.laschensky.at

Restaurant tip

Hotel/Restaurant Stasta

Lehmanngasse 11
1230 Vienna

Google Maps

www.stasta.at

Hotel tip

Schloss Mühldorf

Mühldorf 1
Feldkirchen a.d. Donau

Google Maps

www.schlossmuehldorf.at

Hotel tip

Restaurant/Hotel Grüne Au

Winzendorf 45
8225 Pöllau

Google Maps

www.gruene-au.at

Etiquette

In Austria, it is expected that you will address your business partners not only by their surname but also by their degree. Very often – especially in the public sector or in political circles – you will use the degree alone (e.g., “Grüß Gott, Herr Doktor…”).

Facts & figures

METRO Cash & Carry Austria

Market entry
1971
Head Office
Vösendorf
Number of wholesale stores
12
Number of employees
2,113