Ukraine

ДОБРОГО ДНЯ! (Hello!)
ДО ПОБАЧЕННЯ! (Bye!)
Land area
603,700 km2
Population
45.0 million
Currency
Ukrainian hryvnia [UAH]

Covering an area of 603,700 square kilometres, Ukraine is the second-largest country in Europe. The Dnieper river flows for 2,285 kilometres through Ukraine, dividing the country into east and west.

Owing to the size of the national sales market, the well-educated population and diversified resources such as fertile soil as well as oil and gas reserves, the Ukrainian economy shows great potential. Agriculture remains an important industry, and mechanical engineering, electrical equipment manufacturing and shipbuilding also play a significant role. However, the current political conflicts are negatively impacting the country’s economic development and consumer spending.

Ukraine’s retail landscape is not very strongly developed. The most promising retail formats in the medium term are likely to be supermarkets and smaller independent stores as well as cash-and-carry wholesale stores. The capital city of Kiev is the centre of modern retail in Ukraine. The standard of living and the share of non-food spending are considerably higher here than in the country’s other cities and regions.

Travel tips

Restaurant tip

Shynok

Lesi Ukrainki Blvd. 28b
01133 Kiev

Google Maps

www.shynok.kiev.ua

Shynok is the right place for anyone looking for an introduction to Ukrainian cuisine. The restaurant features decor from the 18th and 19th centuries and serves traditional dishes such as borscht with pampushka, zurek – a bread soup – or the traditional Ukrainian dessert, nalysniki.

Shynok is the right place for anyone looking for an introduction to Ukrainian cuisine. The restaurant features decor from the 18th and 19th centuries and serves traditional dishes such as borscht with pampushka, zurek – a bread soup – or the traditional Ukrainian dessert, nalysniki.

Restaurant tip

Kanapa Restaurant Salon

Andriivskiy Spusk 19
Kiev

Google Maps

www.kanapa-restaurant.kiev.ua

Hotel tip

Prominada Hotel

Fontanskaya road 143
Odessa

Google Maps

www.prominada.com

Hotel tip

Chumackiy Shlyah Hotel and Restaurant Complex

Obukhiv, Romankiv, Sosnova 10
Region Kiev

www.chumackiy.com.ua

Etiquette

In Ukraine, business meetings often take place over meals, as this helps build relationships.
Some Ukrainians are superstitious. Thus, be sure not to shake hands over or pass anything through a threshold, as both gestures are considered bad luck.

Facts & figures

METRO Cash & Carry Ukraine

Market entry
2003
Head Office
Kiev
Number of wholesale stores
33
Number of employees
4,250