Russia

„Dancing requires total concentration. As a buyer, I also have to keep my goal in focus.“

Julia Polotseva METRO Cash & Carry Russia

One of us:

Name
Julia Polotseva
Age
28
Works as
Assistant in the office equipment, furniture, school and seasonal purchasing department
In
Moscow (head office)
Since
2010

As a purchasing assistant at the head office of METRO Cash & Carry Russia in Moscow, Julia Polotseva focuses on her customers. In her free time, however, her heart belongs to traditional Russian dance. She feels that music and movement give her soul wings. She has been dancing since she was seven and her passion has led her to stages in her homeland and abroad. Julia Polotseva would still love to fulfil one very special dance dream: a performance at a METRO Cash & Carry Russia event.

  • Moscow, Russia

    In the dance studio

  • Moscow, Russia

    In the dance studio

  • Moscow, Russia

    In the dance studio

  • Moscow, Russia

    In the dance studio

  • Moscow, Russia

    In the dance studio

    Julia concentrates as she trains to the sounds of the bayan. The Eastern European accordion is a typical accompaniment to traditional Russian dance. Here, she is rehearsing her favourite dance in a costume made especially for that purpose. By the way: all of the dance outfits are uniquely handmade.

  • Moscow, Russia

    After training, Julia Polotseva heads home on the Moscow metro. She has been living in the sprawling metropolis since graduating from university.

  • Moscow, Russia

    St Basil’s Cathedral in Moscow is one of the most famous landmarks of the city. Standing at the southern end of Red Square, it has been a UNESCO World Heritage site since 1990.

  • Moscow, Russia

  • Moscow, Russia

  • Moscow, Russia

Short distances for fruit and vegetables

Russia’s sunny south is characterised by fruit and vegetable cultivation. There is high demand for regional apples, berries and plums as well as lettuce, cucumbers and onions. Until recently, however, METRO Cash & Carry Russia had a difficult time offering these products in good quality and at a reasonable price to its nine stores in southern Russia. Due to a lack of local logistical infrastructure, the goods had to travel through the central distribution centre in Moscow – a distance of up to 2,000 kilometres that not only affected costs but also impacted the freshness of the produce. Hence, the availability of local goods in the METRO Cash & Carry stores in southern Russia was limited. But this abruptly changed in August 2013 with the opening of a new logistical platform in Aksay. Here, in a space of around 700 square metres, orders are taken for more than 100 different kinds of fruits and vegetables, which are then distributed to the nine stores. This now enables many more regional fruit and vegetable suppliers to provide goods to the METRO Cash & Carry stores. And thanks to the substantially shorter delivery routes, the costs for logistics were drastically reduced. This allows the stores to offer their customers more fresh fruit and vegetables from the region at reasonable prices – a win-win situation for everyone involved.

Short distances for fruit and vegetables: at a glance

2,000 km to the stores

New logistics platform

Shorter delivery distances, lower costs

Russia In figures

ДОБРЫЙ ДЕНЬ! (Hello!)
ДО СВИДАНИЯ! (Bye!)
Land area
17,098,200 km2
Population
142.9 million
Currency
Russian rouble [RUB]

From the Baltic Sea across the Urals and on to the Pacific Ocean – with over 17 million square kilometres, Russia is the world’s largest country in terms of area. It extends across almost 10,000 kilometres and eleven time zones from west to east and is home to nearly 143 million people, most of which live in the cities and the urban industrial areas in the central and southern regions as well as in western Siberia. Moscow and St Petersburg are Russia’s major economic and cultural centres. About twelve million people live in the greater Moscow area alone.

As the largest consumer market in Central and Eastern Europe, Russia is an attractive growth region for national and international companies. Retail revenue accounts for some 70 per cent of private consumer spending here, which is comparatively high. However, the retail landscape to a great extent remains shaped by tradition; the five largest retail companies only achieve a market share of under 20 per cent. In contrast, a consolidation of the market has taken place in recent years in the major cities of Moscow and St Petersburg.

Travel tips

Restaurant tip

Ermak

Nizhniye Mnyovniki 41/1
Moscow 123423

Google Maps

www.restoran-ermak.ru

This restaurant in Russia’s capital city serves classic Russian cuisine and delights its guests with rustic surroundings that feature wood, bearskins and historical decor.

This restaurant in Russia’s capital city serves classic Russian cuisine and delights its guests with rustic surroundings that feature wood, bearskins and historical decor.

Restaurant tip

Cafe Margarita

Malaya Bronnaya ulitsa 28
Moscow 123001

Google Maps

www.cafe-margarita.ru

Hotel tip

Silky Way Hotel

Lenina 48
Lyubertsy, Moscow 141107

Google Maps

www.sw-hotel.ru

Hotel tip

Baltschug Kempinski Moscow

Ulitsa Balchug 1
115035, Moscow

Google Maps

www.kempinski.com

The five-star Hotel Baltschug Kempinski offers guests a spectacular view of the Kremlin and Red Square. The palatial building elegantly combines classic and modern elements and leaves nothing to be desired.

The five-star Hotel Baltschug Kempinski offers guests a spectacular view of the Kremlin and Red Square. The palatial building elegantly combines classic and modern elements and leaves nothing to be desired.

Hotel tip

Vnukovo-Kartmazovo Hotel

Kievskaya 4
Kartmazovo 142784

Google Maps

Etiquette

Anyone taking flowers as a hospitality gift should take care that the bouquet contains an odd number of flowers. Bouquets with an even number of flowers are reserved for funerals.

Facts & figures

METRO Cash & Carry Russia

Since the turn of the millennium, Russia has proved to be one of the world’s fastest-growing economies. METRO Cash & Carry identified this potential very early on, opening up its first two wholesale stores in Moscow in 2001. Today, METRO Cash & Carry Russia operates 73 wholesale stores. In the space of just a few years, METRO Cash & Carry Russia established itself as one of the strongest growth drivers within METRO GROUP, with annual sales of around €4.3 billion.

  • Market entry
    2001
    Number of wholesale stores
    73
    Number of employees
    17,669
  • Head Office
    Moscow
    Distance to Dusseldorf
    2,082 km
  • Selling space in m2
    569,376
    Locations
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