India

नमस्ते (Hello!)
फिर मिलेंगे (Bye!)
Land area
3,287,000 km2
Population
1.26 billion
Currency
Indian rupee [INR]

With almost 1.3 billion people, India is the second most densely populated country on earth, next to China. The multi-ethnic nation is seen as a developing economy and occupies a key position in Asia. The size of the population and the projected demographic growth make India an attractive market for both foreign and domestic suppliers. However, the country is still shaped by major social contrasts: while the middle and upper classes are growing, over 800 million people still live below the poverty line. Battling this social imbalance is one of the greatest challenges for the country’s society, economy and politics.

The cautious opening of the Indian retail sector to foreign investors in 2012 has led to an increasingly dynamic expansion of modern formats. Today, there are supermarkets in many Indian cities. However, the retail sector remains largely in the hands of small businesses and family operations. Traditional neighbourhood stores (kiranas) continue to be important employers even today.

Small and more personal

Just a few square metres in size, family-run and offering a wide range of essential goods – about twelve million kirana stores are the preferred source for daily household purchases in India. With a monthly turnover of between €2,000 and €8,000 each and a market share of about 94 per cent, they dominate the Indian retail industry. This makes them a core target group for METRO Cash & Carry. These stores have to face numerous challenges within the Indian retail sector. METRO Cash & Carry India helps shop owners to hold their own against the increasing competition from foreign superstores and to manage the quickly growing demand for products from all of the different categories. In order to improve the efficiency and profitability of kirana stores, METRO Cash & Carry India has developed assortments directed at its target groups, tailor-made communication solutions and in-store services. The retailers have received these initiatives very well: currently, more than 60,000 family-run businesses in twelve Indian states are customers of the company. In comparison to the previous year, the wholesaler has increased its sales among this target group by 38 per cent.

Travel tips

Restaurant tip

Vasudev Adiga’s

Dickenson Road 105
Bangalore 560042

Google Maps

www.adigas.in

“Fresh food. Fast.” – this concept has succeeded in drawing both tourists and regulars to the Vasudev Adiga’s restaurants in Bangalore and three other cities in the southern Indian state of Karnataka. The menu features soups, curries and southern Indian dishes.

“Fresh food. Fast.” – this concept has succeeded in drawing both tourists and regulars to the Vasudev Adiga’s restaurants in Bangalore and three other cities in the southern Indian state of Karnataka. The menu features soups, curries and southern Indian dishes.

Hotel tip

Le Meridien, Bangalore

28 Sankey Road
Bangalore 560052

Google Maps

www.starwoodhotels.com

Hotel tip

Marriott, New Delhi

Asset Area 4 - Hospitality District
Delhi Aerocity
New-Delhi 110037

Google Maps

www.marriott.com

Etiquette

When travelling in India, visitors should take care to use only their right hand when eating, paying a bill or accepting change. In India, the left hand is considered impure.

Facts & figures

METRO Cash & Carry India

Market entry
2003
Head Office
Bangalore
Number of wholesale stores
16
Number of employees
3,349