China

„In the goods receiving department, everything moves in perfect time. But when I make music I’m free to go with the flow.“

Ling Jiaxing METRO Cash & Carry China

One of us:

Name
Ling Jiaxing
Age
33
Works as
Manager in the goods receiving department
In
Dongguan
Since
2003

Music helps with relaxation and inspires people to achieve their full potential. It plays a key role in the life of ling jiaxing. As a child, he taught himself to play the harmonica, and for the last ten years his passion has been the hulusi. When he plays the traditional Chinese woodwind instrument, it helps him find his inner balance and gather energy for new tasks – two things that Ling Jiaxing can make good use of in his work as a manager in the goods receiving department at METRO Cash & Carry in Dongguan.

  • Shanghai, China

    In Jing’an Park

  • Shanghai, China

    In Jing’an Park

  • Shanghai, China

    In Jing’an Park

  • Shanghai, China

    In Jing’an Park

  • Shanghai, China

    In Jing’an Park

    The hulusi, a traditional Chinese instrument that is constructed from a gourd and three bamboo pipes.

  • Shanghai, China

    In Jing’an Park

  • Shanghai, China

    In Jing’an Park

    In addition to the impressive natural landscape, Jing’an Park provides visitors with various opportunities to take a break and relax.

  • Shanghai, China

    Ling Jiaxing crosses the city’s noisy streets on the way back from the tranquil Jing’an Park. Always at his side: his hulusi.

  • Shanghai, China

    Shanghai by night. The waterside promenade is an ideal spot for capturing the city’s impressive skyline.

  • Shanghai, China

  • Shanghai, China

    The centre of Shanghai never sleeps. China’s biggest city is home to around 23 million people.

A special kind of showroom

Small gifts are a token of friendship. This is also true in China, where it is customary to celebrate holidays by giving gifts – large or small – to friends, relatives and business partners. Whether the Spring Festival, Lantern Festival, Moon Festival or Dragon Boat Festival – there are plenty of occasions to celebrate. The volume in this market segment is correspondingly large: every year, sales register about ¥800 billion, the equivalent of around €102 billion. METRO Cash & Carry China recognised this potential at an early stage and, in 2014, categorised the sector as a focus market for its activities. A key milestone along this path has been the opening of a special showroom at the head office in Shanghai. Around 700 different gift items are available there, carefully compiled on the basis of customer surveys and market studies. Industry experts provide customers with personalised on-site consultation, and useful supplementary services such as gift-wrapping are also available. Further showrooms are being planned for other markets, with a clear goal in mind: “We want to be one of China’s premier suppliers of gifts for special occasions,” said Zhong Fan, who is in charge of the business segment for gifts at METRO Cash & Carry China.

A special kind of showroom: at a glance

Chinese people love giving gifts

A diversity of gift ideas

Gifts for all occasions

China In figures

你好 (Hello!)
再见 (Bye!)
Land area
9,597,995 km2
Population
1.37 billion
Currency
Chinese renminbi [RMB]

China is a land of superlatives. With almost 1.4 billion people, this country is the most populous state on earth and has the largest land area in East Asia. For years now, the People’s Republic has been a driver of the global economy and has consistently registered high growth rates, even during the global financial crisis. However, prosperity has developed unevenly across the country: while urban centres have noticeably benefited from the economic development, rural areas remain stagnant. As a key expansion market, China is an attractive target for foreign investors and companies.

The imbalance between urban and rural regions is also reflected in the Chinese trade and retail sector. While large retail chains dominate the market in the cities, retail in rural areas is particularly characterised by small independent businesses.

Travel tips

Restaurant tip

HaiDiLao Hot Pot

588 Zhangyang Road, 6F
Shanghai

Google Maps

www.haidilao.com

This hot pot restaurant in Shanghai’s Lujiazui district serves Sichuan-style Chinese cuisine. A special highlight: the noodles are pulled right at the table.

This hot pot restaurant in Shanghai’s Lujiazui district serves Sichuan-style Chinese cuisine. A special highlight: the noodles are pulled right at the table.

Restaurant tip

Zui Mei Restaurant

West Huaihai Road
Xuhui District
Shanghai

Hotel tip

Jin Jiang Hotel

59 Mao Ming Road (S)
200020 Shanghai

Google Maps

www.shjinjianghotel.com

Hotel tip

Howard Johnson Plaza Shanghai

595 Jiu Jiang Road
Shanghai

Google Maps

www.howardjohnsonplazahotel.cn

This four-star hotel centrally located in the heart of Shanghai offers tastefully appointed rooms featuring marble baths and superior comfort. Besides multiple restaurants, guests can enjoy the hotel’s wellness centre and fitness area with indoor pool.

This four-star hotel centrally located in the heart of Shanghai offers tastefully appointed rooms featuring marble baths and superior comfort. Besides multiple restaurants, guests can enjoy the hotel’s wellness centre and fitness area with indoor pool.

Etiquette

The handshake has become a common greeting in China. However, the guest should first wait for the local to offer a handshake – not the other way around. A weaker handshake is preferred.

In China, it is also seen as polite to only express one’s wishes in an indirect manner.

Facts & figures

METRO Cash & Carry China

For METRO Cash & Carry, China is the most important growth market in Asia. The retail and wholesale group opened its first store in Shanghai in 1996. At present, the company – which is known locally as “Mai De Long” – has a total of 78 stores and employs some 12,000 people. The focus of METRO Cash & Carry China’s expansion is on three regions: Yangtze River Delta, Pearl River Delta and Bo Hai Bay.

  • Market entry
    1996
    Number of wholesale stores
    78
    Number of employees
    11,935
  • Head Office
    Shanghai
    Distance to Dusseldorf
    8,851 km
  • Selling space in m2
    495,986
    Locations
1 2 3