Dear Readers,

This year, we are celebrating the anniversary of our largest and strongest sales line. With this publication, we invite you to go on a journey through the world of METRO Cash & Carry.

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Olaf Koch

Chairman of the Management Board of METRO AG

The world of METRO Cash & Carry

METRO Cash & Carry Anniversary

Germany

You can’t have a proper birthday without a party. So a huge party was held at the Düsseldorf headquarters on 27 October 2014 on the occasion of the company’s anniversary. Some 2,500 employees danced and partied the night away in the marquee together with the Management Board.

International

The international anniversary flag spent nearly seven months travelling through the METRO Cash & Carry countries, getting bigger all the time, because every country made its own creative contribution to the flag’s design.

Entrepreneurs & customers

What motivates people to set up their own business in the hotel and food service sector? What are their expectations? What are the challenges they face? The answers to these and other questions can be found in the METRO Start-Up Study.

The new METRO Cash & Carry brand positioning

METRO Cash & Carry is driven by a desire to help independent businesspeople achieve lasting success. The basis for this are relationships of trust and partnership with customers, suppliers and employees.