Real: sector development in
the food retail business
On a price-adjusted basis, the food retail business in Germany regressed in the first half of financial year 2013/14. Key factors in this development included in particular decreasing customer frequency as well as a shift in the Easter business from March to April. On a price-adjusted basis, sales at large-area supermarkets likewise declined during the first half of financial year 2013/14. At the same time, sales also declined at Real.
In the second half of the financial year, sales in the food retail business, particularly in the segment of fast moving consumer goods (FMCG), rose at a higher rate than the otherwise moderate price increases. This is also the case for large consumer stores.
Following the successful sale of Real Turkey and the executed sale of its business in Poland, Real is now exclusively focusing on the still highly competitive German market.