Strategy

We’re creating customer value

The fish on wheels service (graphic)

Fresh and convenient: the fish on wheels service

Customers who want to cover their product needs at METRO Cash & Carry have a number of options to choose from: the local wholesale store, delivery – and, since 2011, a mobile fish sales service. In Germany, our sales line has created the fish on wheels service, a mobile fish department that supplies fresh products to restaurants every day. The fish is sold directly from the vehicle. Service observes all relevant quality and hygiene standards, in particular the internation­ally recognised HACCP (hazard analysis and criti­cal control points) norm. Today, 17 wholesale stores have their own fish on wheels service. This service offered by our sales line primarily serves those customers who have previously not bought their fish at METRO Cash & Carry. The benefit for professional customers: they
receive high quality and save time.