We’re creating customer value
Stylish and creative: partnership with Wolfgang Joop
A department store should always be a mirror of the times: it brings together the latest fashions, accessories and cosmetics as well as decorations and interior fitting items. In assembling its contemporary range of products, Galeria Kaufhof draws on trend analyses, market research findings and data from customer loyalty programmes. Our sales line also generates its own ideas through a creative partnership it started in 2010 with the internationally respected fashion designer and artist Wolfgang Joop. He advises Galeria Kaufhof about seasonal trends, advertising campaigns and product ranges. Working together, the partners create a world of experiences that is designed to inspire customers to develop their own individual styles. On behalf of Galeria Kaufhof, Wolfgang Joop also develops products, particularly for the department store’s own-brand ranges. In 2012, he designed fashionable jewellery under the name of “Galeria Design by Wolfgang Joop”.