Opportunity identification

The timely recognition and exploitation of opportunities is a critical entrepreneurial duty and secures our Company’s long-term success. Ascertaining and communicating opportunities is an integral part of the management and controlling systems between the consolidated subsidiaries and METRO AG. It is the direct responsibility of the management of the sales lines, companies and central holding company units to identify, analyse and exploit operating opportunities. The individual management groups examine detailed market and competition analyses, market scenarios, the relevant cost drivers and crit­ical success factors, including those in the Company’s political environment.