Real: developments in the food retail business
The Real sales line is Germany’s number 2 in large-area food retailing and was one of the leading providers of this sales format in Eastern Europe during 2012.
The German food retail business continued to produce sales growth in 2012. Sales even rose higher than they did in the previous year. At the same time, the growth generated by price rises in the reporting year was smaller than in 2011. Once again, small superstores and discounters outperformed the overall market. Sales produced by large-area superstores with selling space of more than 2,500 square metres finished the year slightly above the level of the overall market. On a like-for-like basis, large superstores increased their sales. By contrast, like-for-like sales at Real slightly trailed those of competitors in 2012.
In the countries of Eastern Europe where Real does business, the sales of modern food retailing continued to climb in 2012. Growth rates remained at a high level – as a result of rising food prices, among other reasons. Another key driver of market growth was the further expansion of selling space. Modern hypermarkets continued to play a major role in the expansion produced in 2012.